Traci Freeman
Traci Freeman is the Managing Member of Believe Consulting, a boutique advisory firm offering strategic consulting, white-label project management, and bespoke advisory services across the Global Business Services (GBS), Business Process Outsourcing (BPO), and CustomerExperience (CX) sectors. With nearly 30 years of experience, Traci is a seasoned ecosystem builder and internationally recognised advocate for purpose-led, social impact delivery.
Having played a central role in developing South Africa’s GBS strategy, advancing the country’s position as a top-tier offshore destination. A global convener and collaborator, she introduced COPC standards to South Africa, co-authored national BPS standards with SABS, and leads ISO workstreams on Contact Centre Standards.
Traci is also a partner in CxOutsourcers, a founder of the THRIVE Coalition Index, and a co-architect of the Africa Federation of GBS Associations. Through platforms like GBS Nexus, supporting market entry, research, and sector growth across Africa.
Passionate about DEI, ESG, and inclusive hiring, Traci and the Believe Consulting team design and deliver high-impact industry engagements, from executive roundtables to flagship summits. Grounded in collaboration, innovation, and a deep commitment to creating sustainable, inclusive futures for businesses and communities across the global services landscape.